Last 20th of may, the County Council of Granada, through the employment and provincial development Department, organized the participatory workshops -Capacity of the Tourism as an Engine for Rural Development-. The main objective of this meeting was to bring to the entrepreneurs to the new business opportunities that are being opened in the rural tourism sector.
These workshops were organized in the framework of Tourage and CesR Projects (INTERREG IVC Programme, co financed by European Funds of Regional Development), which main aim is to promote the identification of Good Practices and the exchange of experiences in the rural tourism sector at european level.
This meeting was developed in Trópolis Interpretative Centre, in Valley of Zalabí, counting with a very important participation of entrepreneurs of the province willing to share experiences, identify new opportunities and create business networks to allow the rural tourism sector of the province becomes in the real engine for the economic development of rural areas.
The tourism is a very changed industry and the evolution is an essential strategy for the commercialization of touristic resources. The principal issues treated were related to marketing, new sale channels and social networks.
Furthermore, the assistants participated in three rotatory activities where they worked intensively on such important issues as the followings: Complete the accommodation offer with local services to encourage the employment; Reflection about the clients profile; Accessibility and senior tourism. The senior population is being become in one of the most important segments of age for rural tourism, mainly from Germany, Holland, Belgium and Sweden ….. It´s essential adapt our rural and nature tourism offer to this client profile.
Lastly and as example how to do other ways of rural tourism to improve our offer, three successful experiences developed in other regions with more tradition in this sector were explained. These examples are related to enotourism, marketing of adapted rural tourism and complementary activities and services to the accommodation offer to stimulate the local employment.
As a result of this meeting, after more than 10 hours of work, the entrepreneurs expressed their satisfaction with the use of such a practical methodology, by the new ideas emerged to incorporate to their services and touristic products, and they took leave hopeful in similar future meetings that allows them to advance their business strategies.